Peer evaluation for communications and PR programs.
Train future communicators to give clear, constructive feedback, the same skill clients and employers will demand from day one.
Start for freeFeedback literacy is a communications skill
In communications and public relations, professionals spend their careers giving and receiving feedback on pitches, campaign concepts, media plans, and client deliverables. Yet most programs never explicitly teach students how to evaluate a peer's work constructively. The feedback loop defaults to vague praise or silence.
CoStudy changes that. Every evaluation combines quantitative behavioral ratings with structured qualitative prompts. Students learn to articulate what a teammate did well, what could improve, and why it matters, in writing, with specifics. Over a semester, this practice builds the feedback muscle that separates a strong junior hire from one who avoids difficult conversations.
Faculty at Boston University's PRLab, one of the longest-running student-run PR agencies in the country, adopted CoStudy to bring structure to their team retrospectives. The result: students reported feeling more confident giving developmental feedback, and agency directors saw fewer unresolved conflicts escalate to the faculty advisor.
BU PRLab adopted CoStudy and saw students grow more confident giving developmental feedback, with fewer unresolved conflicts escalating to faculty advisors.
Built for how communications teams actually work
Student agencies and client teams
Communications programs increasingly run student agencies with real clients. CoStudy supports semester-long team structures with recurring check-ins, so feedback keeps pace with ongoing client work.
Qualitative + quantitative in one tool
Behavioral ratings give you the numbers for grading. Open-ended prompts give students practice writing specific, professional feedback. Both live in one dashboard.
Campaign-cycle check-ins
Run formative evaluations at natural breakpoints (after research, after strategy, after execution) so students reflect on collaboration at every phase.
Anonymity that builds candor
Anonymous evaluations reduce social pressure and help students practice honest, direct communication, exactly what the industry requires.
Why communications faculty choose CoStudy
- Free for individual professors; start today with no procurement delay
- Structured qualitative prompts teach students to write actionable feedback
- Recurring evaluations match the rhythm of client-facing project work
- Bias-reduced question design ensures equitable evaluations across diverse teams
- Five-minute evaluations keep completion rates high even in busy agency semesters
- Used by BU PRLab to strengthen team retrospectives and reduce advisor escalations
Give your students a professional feedback practice
Start using CoStudy this semester. Setup takes under 30 minutes, and your students will thank you for finally making group work feel fair.
Start for free